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Tencent and WeChat did not immediately reply to requests for comment.Ĭhina has one of the world's highest smoking rates, with about half of all men taking up the habit and about 20 per cent of all minors having tried it, according to the Chinese Centre for Disease Control and Prevention. WeChat and Weixin had a total of 1.09 billion daily active users, according to WeChat business group president Allen Zhang Xiaolong in a conference in January.
#Wechat emoji code update#
Tencent cited the high cost of altering the emoji for the delay, but it promised to make the change in a major update of the WeChat app, according to Zhang. The BTCA's Zhang said his organisation reached out to WeChat several times since 2017 to follow up on its request to change the commando emoji and remove the cigar's image. Weibo and QQ, another social media platform operated by Tencent, removed the cigar image from their respective list of emojis in 2017. "Those platforms have many young users, who might consider such emojis as advocating smoking." "We thought it was a little inappropriate for such highly used social media platforms to have emojis with images of smoking and relate these to concepts of 'being cool' or 'chilling'," Zhang said. The BTCA campaign was initiated by volunteers who raised concerns about the possible influence on minors of tobacco use depicted in emojis across domestic social media, according to association president Zhang Jianshu in a phone interview with the South China Morning Post on Monday. The 'commando' emoji on Tencent Holdings' WeChat, known as Weixin in mainland China, was revised on February 28, 2021, to remove the image of a lit cigar. It also comes years after the Beijing Tobacco Control Association (BTCA), along with cyberspace authorities, started a campaign in 2017 to remove images of smoking on domestic social media. Get the latest insights and analysis from our Global Impact newsletter on the big stories originating in China. The makeover is expected to bolster anti-smoking initiatives in China, more than a year since the National Health Commission and seven other government agencies published tobacco control guidelines to prevent smoking among minors.
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Internet giant Tencent Holdings, operator of the multipurpose social media platform, said it has removed the image of the cigar from that emoji, according to its post on microblogging site Weibo on Sunday. The emoji called "commando" - showing a man wearing a helmet and sunglasses, with a lit cigar between his lips - is widely used by Weixin users to describe someone at ease or chilling. WeChat, the ubiquitous super app known as Weixin in mainland China, has removed the image of a cigar in a popular emoji, years after an anti-smoking group warned that it complicated the fight against tobacco use among young people. Tencent Holdings’ WeChat and Weixin had a combined 1.2 billion monthly active users as of September 30 last year.